What: Bite & Chew is an educational series of toys for puppies to stimulate bonding and good communication with their owners right from the start.

How: The toys increase eye contact with a puppy, which is vital for these young animals. A short roll of fabric for example, brings owners up close for a game of tug-of-war. Through such play, the puppy learns core concepts such as picking things up, letting go and staying put. Each toy is made of recycled materials.


Why: If puppies are not trained to communicate with people, they are likely to develop behavioural problems. They can become nervous or aggressive and end up in an animal shelter. This can be avoided through proper socialisation.


“Design for being (close)”